3 Simple Tips to Master the Art of Selling

3 Simple Tips to Master the Art of Selling

Selling is essentially an art of persuasion, which is based on relationships. In its simplest terms, success in selling is determined by your ability to form high- quality relationships with your customers. This can be established by listening to your customers, fulfilling their needs and increasing your credibility.

1. Listen to your customers
It has often been said that God gave you two ears and one mouth, and in a sales conversation, you should use them in that proportion. The best salespeople are superb listeners and are skilled at establishing relationships. Very often, customers who start off uninterested in your offering will warm up to you and decide to buy from you for the simple reason that you listen well and you seem to care about them and their situation. You understand their needs and seek to aid them. Similarly, this helps you by fine-tuning your sales pitch to fulfill their needs. It is important at this juncture, to emphasis on the sincerity involved when making the sale.

The truth of the matter is that people don’t care about you or what you sell. They care about themselves and their problems. Customers buy solutions, not products or services. When you make sales presentations, you are persuading your customers that the value in the product or service you offer in return is of greater value than the money they pay.
Start perceiving yourself as a professional problem solver rather than just a salesperson and your sales will increase tremendously.

2. Fulfill existing needs
If you have followed the 1st tip well, you will have uncovered a wealth of information about your perspective customer. Top salespeople are skilled at asking good questions and listening carefully to the answers. This essentially enables them to focus on satisfying the most important and pressing needs of the customers with their products or services. Show your customer how the benefits of your products is able to fulfill their existing needs.

Thus, in order to sell, your job is to uncover and satisfy the needs that already exist. Your job is not to create new ones, but to define clearly the real needs of your customers that your products or services can satisfy. By doing so, you create a connection with your customer, which helps you to get a foot in the door. If you want your product to stand out, make sure you beyond the obvious benefits and satisfactions. Your products must offer the subtler, but no less important needs.

3. Increase your credibility
In the world of sales and marketing, creating credibility and rapport with the masses is essential. Increase your credibility with the following methods: positive online ratings in auction sites, real- life testimonials, reputation in the field of expertise, quality of article contributions, pictures of products or yourself.

Do not be myopic and hanker after short term gains. Instead, focus on long term gains in the deliverance of true value to your customers and audience. The foundation of the successful sale is when the trust bonds between the salesperson and the customer.